The Power of Consist Social Media Content
Consistency in social media content is one of the key factors for success in 2024. However, consistency doesn’t necessitate bombarding your audience with posts around the clock. A balanced approach, such as posting once a week every Wednesday, can yield significant results. Social media platforms thrive on regular content, but the quality and predictability of that content are what truly stand out.
In most cases, increasing your posting frequency tends to improve engagement and reach. Social platforms are always in need of fresh content to distribute their algorithms favor accounts that post regularly. By maintaining a consistent posting schedule, you’re not only helping the platform but also keeping your audience engaged and coming back for more.
Effective Types of Content
Gary Vaynerchuk’s book “Jab, Jab, Jab, Right Hook” provides a simple yet effective strategy for content creation. The book’s core message is to balance promotional posts with non-promotional content. For every promotional post, you should have three to five non-promotional posts. This balance keeps your audience engaged without feeling overwhelmed by constant sales pitches.
Non-promotional content can include tips, entertainment, behind-the-scenes looks, or responses to current events, all of which can foster connection and conversation. By following this strategy, you’re providing value and building a relationship with your audience, making them more receptive to your promotional content when it does appear.
If you’re looking for some ideas of the types of social media content to produce, here’s a few types I see working well, community content, elevating your team, memes and humor, inspirational content, holiday content.
Finding Your Rhythm
Finding a schedule that works for you is crucial. Consistency is achievable only if it fits within your available resources and time. Whether you decide on weekly posts or more frequent updates, the key is to stick to that schedule. This regularity will build anticipation and reliability, which are vital for long-term engagement.
Maintaining your chosen consistency over months and even years is where the real challenge lies. It’s not just about the frequency but also about maintaining the quality of each post. Consistency in quality will help retain your audience and continue to attract new followers.
There’s no perfect time of day or day of the week that’s going to improve your reach or results. But I would highly recommend using the schedule function of most of the social media platforms or using tools like buffer to schedule your posts.
What Isn’t Working
Pitfalls to Avoid
One of the major pitfalls in social media content is sporadic posting. Inconsistency can confuse your audience and decrease engagement. Sporadic posts can indicate a lack of reliability, making your followers lose interest over time. Regular and predictable posting schedules help keep your audience engaged.
Talking exclusively about your business or your products is another common mistake. Followers want content that interests them, not just sales pitches. By diversifying your content and keeping a balance between promotional and non-promotional posts, you can keep your audience interested and engaged.
Usage of Your Business Profiles
Benefits of a Business Page
Utilizing a business page instead of a personal profile has numerous advantages. A business page offers better opportunities for organic reach and enhanced features tailored for business growth. Frequent activity on your business page can improve its visibility, making it easier for potential customers to discover your brand.
A business page allows you to run ads, which is crucial for extending your reach and targeting specific audience segments. Ads cannot be run from a personal profile, making a business page indispensable for serious social media marketing efforts. Leveraging the full capabilities of a business page can significantly boost your social media success.
Now if you’re reading all this and still don’t know what to do, I built a customGPT for this purpose. There’s a couple starter questions in there or you can ask the questions you have about social media and it will answer as if you’re on a call with me.