You know you need to put out content, but does anyone actually want to read boring insurance content? No they don’t, but we still need to produce it. Producing and distributing content is the best and fastest way to establish your expertise with your prospects and customers.So let’s dive in and look at what kind of content you should be producing.
Now when I say boring insurance content, I don’t mean to even imply that insurance is boring. I’ve been around the industry, seen everything that goes into running an agency, selling insurance, servicing your books of business, and even the claims side of the business.
I do mean this stuff can be dry, but if you’re not producing and distributing content you’re putting yourself at a significant disadvantage to the competition.
Let’s Start With Educational Boring Insurance Content
1. What is {Relevant Topic}?
Defining key insurance terms and concepts helps demystify the complexities of the industry for clients. Clear, straightforward explanations build trust and make clients feel more confident in their decisions. Whether it’s breaking down what an umbrella policy covers or explaining the intricacies of health insurance, this type of content lays the foundation for informed choices.
2. Why {Relevant Topic} Matters
Highlighting the importance of various insurance products or policies can illustrate their real-life impact. Use stories or examples to show how specific policies have protected clients during critical moments. This not only emphasizes the value of insurance but also connects emotionally with potential clients, making them more likely to see the relevance to their own lives.
3. How to {Relevant Action/Activity}
Step-by-step guides are invaluable resources for clients navigating insurance processes. Whether it’s filing a claim, choosing the right policy, or understanding the renewal process, detailed instructions can ease client concerns. Including visuals or infographics can enhance understanding and make the information more accessible.
4. The Ultimate Guide to {Relevant Topic}
Creating a comprehensive resource on complex insurance topics can position your agency as an authority. Break down the guide into easily digestible sections, covering everything from basic principles to advanced strategies. For example, an ultimate guide to life insurance could include sections on types of policies, how to choose the right one, and tips for maximizing benefits. This type of content can be a go-to reference for clients and prospects alike.
Comparative and Analytical Content
5. The Best {Relevant Thing}
Highlighting top insurance products, services, or practices can help clients make informed choices. Use customer reviews and ratings to support your claims, and explain why certain options stand out. For example, showcasing the best health insurance plans for families with detailed comparisons of coverage, cost, and customer satisfaction can guide clients toward the best decisions for their needs.
6. {Relevant Thing} Review: Is It Worth It?
In-depth reviews of specific insurance products or services can provide clients with the insights they need to decide if something is worth their investment. Discuss the pros and cons, conduct a cost-benefit analysis, and incorporate customer feedback. For instance, a detailed review of a popular car insurance plan can cover everything from premiums and coverage options to customer service experiences.
7. {Relevant Thing} vs {Relevant Thing}: Which is Better?
Comparing two insurance products, policies, or providers can help clients see the key differences and benefits of each. Highlight the features, pricing, and unique benefits to assist clients in making an informed choice. For example, a comparison between term life insurance and whole life insurance could explore the cost differences, coverage duration, and potential benefits for different types of policyholders.
8. {Relevant Topic} vs {Relevant Topic}: What’s the Difference?
Explaining the distinctions between similar insurance terms or products can clarify confusion and help clients choose the right options for their needs. Provide scenarios where each option might be beneficial. For instance, distinguishing between collision and comprehensive car insurance with real-life examples can help clients understand when each type is necessary.
Practical Tools and Resources
9. The Ultimate {Relevant Topic} Checklist
Creating checklists for important insurance processes can streamline tasks for clients and ensure they don’t miss crucial steps. Make sure these checklists are printable and shareable. For example, an ultimate checklist for policy renewal can include steps like reviewing coverage, comparing quotes, and contacting agents for updates.
10. {Relevant Thing} Template: Free Download & Step-by-Step Guide
Offering templates for common insurance documents, such as claim forms or policy review sheets, can be incredibly useful. Provide clear instructions on how to use and customize these templates to fit individual needs. This not only aids clients in managing their insurance tasks but also positions your agency as a helpful resource.
11. {Relevant Topic} Strategy: Step-by-Step Plan
Outlining strategic approaches for achieving insurance-related goals can empower clients to take control of their plans. Break down the strategy into actionable steps, providing detailed guidance on each phase. For example, a step-by-step plan for a risk management strategy could include assessing current risks, implementing preventive measures, and reviewing insurance coverage.
Engaging and Interactive Content
12. Top Questions About {Relevant Topic}
Compiling frequently asked questions about insurance topics can address common concerns and provide quick, informative answers. This type of content is highly valuable as it directly responds to the queries of potential clients. For instance, a FAQ section on home insurance could cover everything from coverage details to the claims process.
13. How Many {Relevant Topic}?
Presenting data-driven insights and statistics can provide clients with a clearer understanding of various aspects of insurance. Use charts and graphs to visualize the data, making it more digestible. For example, showing how many people typically need different types of insurance at various life stages can guide clients in making appropriate coverage decisions.
14. {Relevant Topic} Tips for 2024
Sharing expert tips and best practices for the upcoming year can keep your clients informed about the latest trends and changes in the insurance industry. Focus on actionable advice that clients can implement. For example, offering tips on adjusting coverage based on new regulations or market conditions can help clients stay ahead.
15. {Relevant Topic} Ideas
Sharing innovative ideas relevant to the insurance industry can position your agency as a thought leader. Create content that offers fresh perspectives and solutions to common challenges faced by your clients. For example, you could produce blog posts or videos on creative risk management strategies, or upcoming trends in the insurance market. By consistently generating and sharing original ideas, your agency can attract a wider audience and establish itself as a forward-thinking leader in the industry.
Showcasing Expertise and Success Stories
16. Brilliant {Relevant Thing} Examples for 2024
Showcasing successful case studies, client testimonials, and innovative projects can demonstrate your agency’s expertise and success. Highlight what made these examples stand out and the impact they had. For example, featuring a case study of a successful claim and restoration of a home after a natural disaster can illustrate your agency’s capability and reliability.
17. Types of {Relevant Topic} You Should Use/Avoid/Similar
Categorizing different types of insurance products or strategies can provide clients with clear recommendations on what to adopt or avoid. Offer guidance based on client needs and market conditions. For example, detailing the types of coverage options for small businesses and recommending which are essential versus optional can help business owners make informed decisions.
By implementing these content strategies, your agency can attract and retain clients more effectively, building trust and driving conversions in a competitive market. These diverse content types not only educate and inform but also position your agency as a valuable resource and authority in the insurance industry.
If you’re this far into this issue and you already know you’re in over your head let’s talk. Grab some time on my calendar and see if Content Catalyst or Fractional CMO might be the right option for your agency.